DUCAUDI Volkswagen Subsidiary Acuires Ducati

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CrashDummy
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DUCAUDI Volkswagen Subsidiary Acuires Ducati

#1 Post by CrashDummy » Mon Jun 25, 2012 1:29 pm

The 75 year old chairman of the Volkswagen Auto Group is a rider and a Ducati enthusiast. He regrets not having purchased Ducati in 1985 when he last had a chance.

"Several analysts suggested the purchase is as much vanity spending as smart business, though with a reported $22.2 billion earmarked for investment, the Volkswagen Group can afford such luxuries. For Ducati, however, this acquisition can only be viewed positively. The firm is no longer owned by speculative investors interested mainly in short-term profits. It now belongs to one of the world's major automotive conglomerates which has already proven with Lamborghini, Bentley, and Bugatti that it has the necessary abilities and resources to successfully develop prestigious niche brands for long-term success."

"It is probably not coincidence that Audi's main competitor is BMW, which is also Europe's largest bike manufacturer. Expect Ducati's product lineup to soon rival BMW Motorrad's in terms of variety and range. Ducati General Manager Claudio Domenicali has already stated his belief that Ducati should consider entering segments as diverse as off-road and scooters, and the resources fronted by the Audi acquisition will now make such diversification a potential reality."

This was from Motorcyclist magazine.
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